date:Nov 20, 2013
ion will be key, I want to make Iglo Group and innovation machine that creates great new products that cater to a wider audience and meals that we dont currently serve, said Sceti.
I want to shift consumer perceptions and behavior by changing the consumer view of frozen food from desperation to inspiration. The appointment of Havas as our as our new marketing agency and the new strategy will be central to this. Creation of a digital hub will also make sure we are where todays consumers are and