date:Nov 20, 2013
consumer perception of ingredients.
It may be less about the mention of a health claim and more about how consumers associate ingredients with healthfulness, he said.
Finally, Mr. Rice said the food and beverage industry will see the emergence of next generation protein products in 2014.
There is increasing interest in protein diets, and we are seeing more protein products reaching the mainstream, he said. One example is crisps that are made with egg and barbecue flavor. We may see more prod