date:Nov 20, 2013
m health food shops into supermarkets and other mainstream retail formats.
Mr. Rice made his comments during the Food Ingredients Europe trade show this week in Frankfurt.
Speed-scratch, or as Mr. Rice called it, one-step convenience, also will be on consumers' minds next year.
A lot of consumers are wary of ready meals because they are processed, but consumers are still time-pressed, he said. These products give consumers something to do while making an end meal. It gives them a meal solutio