date:Nov 19, 2013
ny lost a connection to its California beach story and lacked differentiation within the orange segment.
CBX general manager Satoru Wakeshima said, The sun graphic provided us with a great platform for expressing the brand. Our opportunity was to visually express the idea of 'liquid sunshine' -- it was all about harnessing the positivity and vitality we associate with the sun and using that energy to gain relevancy with our target.