date:Nov 19, 2013
Designers Decide will be designing a new package for food company Doctor Oetker.
The new package will be a more eye-catching design with a single, bright colour. According to Decide, the brief was to bring the design in line with the brand's essence: quality, innovation, heritage and expertise.
The top half of the pack will give brand and product information while the lower half will feature serving suggestion photography in a lifestyle setting e.g. icing on a cake. A red ribbon separates the