date:Nov 19, 2013
real competitors have yet to show their face, he said.
Right now Bassett says coffee chains are still competing for a piece of the same pie, but as more people seek out premium coffee, the market will shape up differently.
Consumers are slowly recognizing this difference and as the market grows, more competitors will join the arena, Bassett said.
Id like to think of us pioneering growth and development of the premium market which we can be a premier player in.
Developing premium market