Paul Bassett seeks to become leader in Korean premium coffee market
date:Nov 19, 2013
, when the separation does take place, it will take off at an incredible speed, Bassett said.

Paul Bassetts Lungo, a variation of hot water and a double espresso closest to the Americano, costs 4,600 won. This is the highest price among the Americano line, which usually costs between 3,000 and 4,000 won. At the moment, Paul Bassett is among the few if not only coffee chain in the domestic market that offers premium coffee.

As of now, our competitors are existing chains like Starbucks, but our
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