Paul Bassett seeks to become leader in Korean premium coffee market
date:Nov 19, 2013
ecialty coffee. At a certain point, what was a single coffee market splits into two.

Soon there will be a growing number of people that want something better than an average cup of joe. Theyll be happy to pay a premium for it and go searching for it, which is what happened in Australia, he said. Bassett believes Australia is about 10 years more advanced than the Korean market.

Although the market here is still in the process of moving toward the split between being regular and specialty coffee
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