Paul Bassett seeks to become leader in Korean premium coffee market
date:Nov 19, 2013
t to become a world champion barista at the age 25 in 2003. The company selects coffee beans, roasts and brews the coffee according to Bassetts standards and techniques.

Maeil and Bassett opened a store in Japan in 2005 with limited success, but the shop in Korea is doing well.

The development of our brand took shape in a different form, and it seems like what happened in Korea is a winning formula, Bassett said, adding that timing was a determining factor.

The timing when we came into the ma
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