Paul Bassett seeks to become leader in Korean premium coffee market
date:Nov 19, 2013
lity coffee has, by continuing to strive to understand, improve and evolve.

However, Bassett says the price of coffee is not representative of the effort thats put into it.

Coffee has a cap on price as opposed to wine, he said. The price range is disproportionate to the effort that goes in.

Bassett hopes this limiting factor changes in the future.

For certain single provenance coffees which have a unique story and are of a significantly high quality, there should be a price differentiation t
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