Paul Bassett seeks to become leader in Korean premium coffee market
date:Nov 19, 2013
here are many examples overcoming that stereotype, the barista said.

The sky is the limit, but we dont want to do it unless were achieving the goals of consistency and quality weve set in place.

In four years, 21 Paul Bassett stores have opened. According to Bassett, the chain plans to open at least 10 stores a year, and eventually step out of Seoul to expand into provincial areas. It plans to have around 100 stores by 2020.

Training baristas at stores is the key task for the coffee chain. Ba
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