Paul Bassett seeks to become leader in Korean premium coffee market
date:Nov 19, 2013
arn about not only its place of origin, but also variety, specific processing, the name of the plot of land, the climate and farmer. This is opposed to bulk coffee from one specific region or country.

Bassett believes a growing number of people want to know where their food and drinks are coming from.

People want to have a connection. They want to know the story of provenance; it makes the experience so much more pleasurable knowing where the coffees from and knowing whats involved in the proc
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