Paul Bassett seeks to become leader in Korean premium coffee market
date:Nov 19, 2013
A new coffee shop has a big plan percolating. The Paul Bassett coffee shop, which is named after the famous barista behind the companys products, plans to expand into other markets.

Maeil Dairies, who opened a Paul Bassett coffee shop in Korea four years ago, says having Bassett on board sets its store apart from giant coffee competitors like Starbucks.

Maeil plans to take its unique business abroad, opening shops in Vietnam and Taiwan with plans for further expansion in the future.

We will c
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