date:Nov 18, 2013
llaboration in the U.S., W. Anthony Vernon, c.e.o. of Kraft, said on Oct. 30. We want to work with McDonalds to help consumers enjoy McCafe Premium Coffee in the comfort and convenience of their own homes.
This test will deliver McCafe in new formats. It will be a multiple test-market test, including roasted and ground bag coffees, and single cup offerings, in the coffee aisles of retail stores.
The test is expected to take place next year, but potential markets were not disclosed.