date:Nov 18, 2013
est food and beverage options. We will accomplish this by accentuating our key brand attributes, modernizing our connection with the more than 69 million customers who visit McDonalds each day, and optimizing our globally diversified restaurant portfolio.
Also in 2014, the company said it expects commodity costs to increase 1% to 2% in the United States and 1.5% to 2.5% in Europe. General and administrative costs are projected to increase about $200 million, McDonalds said, reflecting higher em