date:Nov 15, 2013
mgort said. Its a more premium price point than making it yourself or going to some more components. And clearly, with all of the consumer pressures that we talked about here, that does weigh on this.
The category needs reinvention and innovation, he said.
If you take a look at Birds Eye Voila!, we have had tremendous growth on that business over a long period of time, and we are offering meals for two, he said. But its in a skillet versus microwave format. Its a much better delivery from a ta