date:Nov 15, 2013
a critically important category for retailers, Mr. Gamgort said.
Theres a lot of conversation about the perimeter of the store, he said. The perimeter of the store is really driving the traffic. But, lets be clear, the center of the store and especially frozen is driving the profitability. So, they need it.
The single-serve meal slump may be attributed to three trends, he said.
I think the first is there is an economic issue here, which is these are more premium on a per-serving basis, Mr. Ga