Pinnacle playing it cool in frozen category
date:Nov 15, 2013
Competitors may be sweating sales declines in the frozen section, but Pinnacle Foods, Inc. said it is positioned for growth in the cooled-off category.

With a frozen portfolio driven mostly by Birds Eye Vegetables and Birds Eye Voila! bagged meals, what the company said are two very on-trend categories, Pinnacle has held or regained share in frozen foods through innovation and brand-building.

Vegetables have been consistently growing, and we were not happy with the fact that we were losing som
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