Spartan Stores signs analytical partnership with Aimia
date:Nov 15, 2013
roup.

Spartan also plans to build a stronger and more committed partner network by using detailed insight into customer habits and behavior, which will also result in improved ROI.

Aimia's loyalty anlytics program is designed to help comanies tailor relevant information and offers for consumers. Aimia claims that the program will enable businesses to learn more about their best customers, develop long-term customer and supplier loyalty, deploy a more effective and efficient marketing spend, an
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