date:Nov 15, 2013
Michigan-based grocery and wholesaler retailer Spartan Stores has signed a consulting and analytical partnership with loyalty management company Aimia to develop its customer centric approach to retail.
The partnership will involve collection of data from Spartan's 'yes Rewards' cardholders through the Aimia Self-Serve platform, which will enable Spartan to offer a personalized shopping experience to the customers across its network of stores, and share merchandising best practices across the g