date:Nov 13, 2013
Lidl is set to debut its first ever TV advert in the UK, with a festive campaign for its premium private label range.
The campaign will focus on Lidl's Deluxe range, as it looks to position itself as a credible option for 'the big Christmas shop'. The campaign will feature across a variety of TV channels, including ITV and Sky. The advert will feature a variety of products, including a whole cooked lobster, which has been a good seller for Lidl in previous years.
Ronny Gottschlich, Lidl UK Ma