date:Nov 13, 2013
h full colour, high quality print.
Roberto Villaquiran, CEO of the Corrugated Division, Smurfit Kappa explains: 75% of all buying decisions are made on the spot, in-store. This latest innovation means on-shelf packaging becomes another form of brand advertising, reflecting the very latest campaigns delivered at the very moment the consumer is at the point of purchase. These can be turned around faster than ever before.
He continues: In terms of reaching the consumer with the latest brand me