date:Nov 13, 2013
German retailer Rewe will invest 1.5 billion to revamp its German stores and expand its internet offering, Chief Executive Alain Caparros told Frankfurter Allgemeine Sonntagszeitung.
Rewe's push to overhaul its offering comes as traditional retailers fight with internet companies for shoppers' cash in Europe's largest economy.
We are primarily investing in the modernisation and organic expansion of Rewe and Billa and in the repositioning of Penny in Germany. This modernisation incentive will b