Gluten-free: Room for education and innovation
date:Jul 04, 2012
umers about gluten intolerance or celiac disease.

Education about coeliac disease and the benefits offered by gluten-free products is needed to ensure sustained growth in this sector, Reddy said.

Adding value and outlining the superior functions and nutritional properties of gluten-free products will create impact in the market,he added.

Consumers wont buy a product without knowing or seeing results for themselves.[They]will buy products due to a trend but they will soon move on to more innov
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