date:Nov 12, 2013
no surprise that Unilever were looking to create a global framework for Hellmanns, to drive its consistency whilst accommodating a degree of regional flexibility.
Maintaining Hellmanns pre-existing brand essence bring out the best, bluemarlin looked to design packaging that was as strong and proud as the Hellmanns brand and reflected its established equities. It utilised the blue, white and yellow Hellmanns owned colour palatte and added a positive curved graphic system like a smile. This help