date:Nov 12, 2013
Budgens has introduced a new premium own brand range under the label 'Discover the Taste'.
The range comprises of 30 traditional British and European dishes comprising mains for one and two, side dishes and desserts. It is designed to capitalize on shoppers' growing desire for high-quality, prepared meals, and follows last year's launch of the SuperValu mid-tier brand and the rollout of Made Easy.
Discover the Taste has been launched with a meal deal promotion in which Budgens retailers can of