date:Nov 11, 2013
id. Theres a meaningful group of consumers today whose personal economic situation involves frequent usage of quick-serve restaurants and a high degree of price sensitivity.
During the third quarter, Wendys continued to push its Right Price, Right Size menu, launched earlier this year and featuring items ranging between 99 cents and $1.99.
Wendys went through a period of time when we lost share of this consumer segment but are now seeing very encouraging trends in regaining our historical posi