date:Nov 11, 2013
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This really had been upgraded with the brioche bun, and we have conducted consumer research on this product, he said. The research numbers, and I wont be specific, but they were extremely strong.
While premium menu items have figured largely into Wendys growth strategy, the chain said its value platform remains a critical component.
We have also not lost sight of the fact that consumer benefits of convenience and value are the cornerstone of the business, and they always will be, Brolick sa