date:Nov 11, 2013
Following the success of this years pretzel bun and flatbread launches, Wendys Corp. is adding a third premium bread to the mix: brioche.
The fast-food chain hopes its new Bacon Portabella Melt on a brioche bun, rolling out soon, will match the performance of the Grilled Chicken Flatbread sandwich and the Pretzel Bacon Cheeseburger, as well as its spinoff Pretzel Pub Chicken Sandwich, which helped Wendys narrow its loss during the third quarter.
The strength of the third-quarter sales performa