date:Jul 04, 2012
The initiative is part of the N.R.A.s multi-year strategic plan to strengthen the connection and messaging to core constituents.
Creating this new visual identity has been a wonderful experience, as we have taken the many beloved aspects of the industry and translated them into imagery, said Dawn Sweeney, president and chief executive officer of the N.R.A. We also incorporated our organizations history into the new brand, bringing in elements from our logo from the 1920s, as well as elements fro