date:Nov 06, 2013
King to unleash a major marketing push for its Big King. Most consumers, he says, don't pay much attention to who copies whom. Everyone has nuggets, and everyone has fries, he says. What consumers do care about, he says, is value, convenience and taste.
For Burger King, all kinds of changes many of them offbeat have been instituted since the company was purchased, then taken private in 2010, by 3G Capital, an investment firm overseen by billionaires from Brazil.
One such offbeat PR move also