date:Nov 06, 2013
seed bun.
But BK executives aren't touting the middle bun much. Rather, they're touting the fire-grilled burgers which is the key element that separates Burger King from McDonald's in most consumer taste surveys.
What makes Big King different than any other burger on the market is the unique fire grilling, says chief marketing officer Eric Hirschhorn, in a statement. Burger King executives declined to comment beyond the statement.
The Big King sells for $3.69.
McDonald's executives decline