date:Nov 05, 2013
Dabur India has entered into the packaged milk shake market with the launch of Ral Fruit Shakes under the brand Real.
Ral Fruit Shakes has been pilot launched with a single variant - Mango Shake - and will be available in 200ml and 1l packages.
Dabur India Foods marketing general manager Praveen Jaipuriar said that the company has pioneered the concept of packaged fruit juices in India with the launch of Real and were also the first to introduce 100% fruit juices and fruit-vegetable juices und