date:Jul 04, 2012
As a result, the US Meat Export Federation has launched a campaign to build overall pork demand in Mexico using qualitative research, consumer education and carefully targeted retail promotions. This campaign, through support from the Pork Checkoff and the USDA Market Access Program, is designed to enhance porks image and increase its appeal as an affordable, nutritious entre.
USMEF recently reached agreements with several major supermarket chains in Mexico - totaling more than 500 outlets - to