date:Nov 04, 2013
figuring how to sell McDonald's coffee in stores.
Kraft has a great deal of experience in the coffee industry, but its partnership with Starbucks fell apart a few years ago, so it has most likely been looking for another company to partner up with. I think it has chosen wisely with McDonald's. Kraft Foods is also the name behind national brands Maxwell House and Gevalia, so it has plenty of experience in the market.
The move is smart for McDonald's it in addition to creating a new product to s