date:Nov 04, 2013
BUX) and Dunkin Donuts (DNKN).
The coffee will be packaged in whole bean and ground coffee, as well as available in single-cup options, with Kraft handling the distribution and marketing side of the venture.
Getting its coffee into grocery stores is a major step for McDonald's, but the company has no experience in marketing to this consumer group, which is why a partnership with Kraft makes so much sense. Grocery store marketing is Kraft's bread and butter, and it will have a much easier time