date:Nov 04, 2013
d help boost sales for both companies.
McDonald's has struggled as of late, due to increased competition and a shifting U.S. appetite, but its coffee lineup has been strong. Due to the recent success of its McCafe branded coffee, I think getting it into grocery stores makes perfect sense at the current time.
While McDonald's has found success in its coffee, it is still not viewed as a premium brand. This may change once it is found on grocery store aisles alongside brands such as Starbuck's (S