date:Oct 31, 2013
aturing its Christmas range which includes a whole cooked lobster.
The campaign focusses on the quality range set to a cover of the One Direction song All these Little Things.
Lidl said it expects sales of the Deluxe range to increase by 50% this year to 63.8 million.
Deluxe was originally trialled as a Christmas brand but was rapidly expanded in 2012 after sales of the brand increased by 100% year-on-year to 40.2 million.
Lidl UK managing director Ronny Gottschlich said: Our Deluxe products