date:Oct 31, 2013
Tesco is currently being outperformed by Dunnes Stores in the Irish groceries market. The statistics show that Dunnes boosted sales from 5% to 23% from the 12 weeks to October in Ireland this year. Tesco's share decreased in last period by 6.5% to 26.6%.
The retailers received further market sales after launching is 'Shop and Save' campaign. This was introduced to encourage more costumers to shop at Dunnes during the weeks up to Christmas. They introduced a similar campaign last year which also