Campbell‘s news CEO to reinvent its marketing and packaging
date:Oct 31, 2013
zed, refrigerated juices.

Morrison's latest initiative was to take soup to the Keurig coffee machine, which makes cups of hot beverages from small single-serve containers.

I am a Keurig user myself and a couple of years ago I was using my machine and thinking, I wonder if we can do soup in this, said Morrison, the oldest of four sisters who themselves have served in executive roles at ATT Wireless, Frontier Communications and Expedia Corporate Travel.

Campbell is positioning the K-cup soups,
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