date:Oct 31, 2013
rogresso are trying new innovations and have increased market share of its ready-to-serve soups.
Competitive pressures remain intense not just for soup, but for simple meals in general, she said, referring to other food items such as macaroni and cheese or frozen pizza.
SELLING TO A NEW GENERATION
Attracting millennial consumers - those born between 1982 and 2002 and beginning to flex some of its economic muscle - is key to fostering brand loyalty in the long run, Morrison said at a meeting w