date:Oct 31, 2013
such as puffed Goldfish snacks and soon-to-be-launched seasoned baby carrots.
Investors have embraced the initiatives, pushing Campbell stock up more than 30 percent in the last two years.
The market message has changed toward flavor, how good soup tastes, how much of a full meal it is, said Jefferies analyst Thilo Wrede. I think if she can keep it up, it can make a difference. The challenge is last year she introduced a lot of changes.
Under Morrison, Campbell has focused on marketing to fa