date:Oct 30, 2013
s the basket would have been cheaper at a competitor, Tesco automatically issues a coupon for the difference up to 10 pounds ($16.13) when customers receive their shopping receipts.
Sainsbury's Brand Match scheme compares the prices of branded products only.
The advertising spat is the latest in a long list of disputes between the two grocers. Though Tesco overtook Sainsbury's as Britain's No. 1 retailer in 1995, Sainsbury's has performed better of late.
Tesco issued its first profit warning