date:Oct 30, 2013
keting director David Wood.
He said Tesco's scheme offered customers reassurance on the price of their whole shop, in store and online, not just on the big-brand products.
When family budgets are under pressure, that is the kind of help customers want and the real question for Sainsbury's is why they aren't trying to do the same for their customers?
Tesco launched Price Promise in March, comparing its prices with prices from Sainsbury's, Asda and No. 4 grocer Morrisons. If the comparison show