date:Oct 30, 2013
e own-brand items on price alone and not take account of provenance and other ethical issues.
It said it was wrong for Tesco to match products such as its Everyday Value ham, which is produced somewhere in the European Union, with Sainsbur's basics ham, which is British.
In July the regulator sided with Tesco. Sainsbury's appealed, but this month the ASA's independent reviewer Hayden Philips also ruled in Tesco's favor.
Sainsbury's, battling to be the UK's No. 2 grocer with Wal-Mart's (WMT.N)