Simple label trend spurring ingredient innovations
date:Oct 29, 2013
perceived to be natural face cost and formulation issues.

The market research firm also said convenience foods continue to support market development, although application of additives is somewhat segmented within the sector. One example is the launch by Nestle USA of its Honestly Good line, which was launched in July and includes six frozen entrees made with natural ingredients and no preservatives. The products feature lean proteins, whole grains and vegetables, packaged with a separate pouch
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