Simple label trend spurring ingredient innovations
date:Oct 29, 2013
olors were estimated to be $600 million while sales of synthetic colors were estimated to be $570 million.

Common sources of natural colors include carrots, annatto, tomatoes, beets and sweet potatoes. On Sept. 13, the Food and Drug Administration approved the use of spirulina extract as a color additive in confectionery and chewing gum products. Spirulina is a blue/green algae that may be used as a natural source of blue color. One drawback to the trend, according to Packaged Facts, is colors
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