Simple label trend spurring ingredient innovations
date:Oct 29, 2013
arch, testing, and development.

Color remains a critical factor in food appeal and marketability. Growth in color additives is being driven largely by a transition, in many products and product lines, away from synthetic colors and toward natural colors, according to Packaged Facts.

Earlier this year, Leatherhead Food Research, Surrey, published a report indicating that in 2011 sales of colors perceived as natural were higher than colors considered synthetic. In 2011, global sales of natural c
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