Simple label trend spurring ingredient innovations
date:Oct 29, 2013
Consumer demand for food and beverages featuring natural ingredients is having an impact on the market for food additives, according to the market research firm Packaged Facts.

The current climate toward additives is driving new innovations, especially but not exclusively for new natural formulations, said David Sprinkle, director of Packaged Facts. Natural color additives, flavor enhancers, carbohydrate and protein based fat replacers, and preservatives are critical areas for new additive rese
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