Burger King to introduce fewer special menus as profit beats
date:Oct 29, 2013



Burger King, which reported a better-than expected third-quarter profit, has recently added a string of attention-getting products ranging from bacon sundaes and a summer BBQ menu to low-fat Satisfries french fries, which have become a permanent menu item.

The company is now focused on introducing fewer, more impactful products. A good example of this is the recent launch of Satisfries, Chief Executive Daniel Schwartz said on a conference call with analysts.

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